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on the Salon & Day Spa Industries
Founded in 2002, A Moment’s Peace Salon & Day Spa stood out from the very beginning. We started with the simple goal of providing a resort-quality spa experience at home between vacations. Our vision was to create the most luxurious environment possible, attract the best salon and spa providers, and give discerning customers a relaxing, beautifying experience they typically only find in a fine hotel, resort, or cruise ship. It worked.
Today, A Moment’s Peace Salon & Day Spa is known as a place where our customers experience “peace” — a little “me time” in the midst of work, kids, and life in general. It’s an escape. It’s a place where you can stop focusing on everyone else and just enjoy a little time to yourself, whatever that looks like to you. For some, it’s “peace and quiet,” for others it’s finding community; but no matter how we each define it, the rallying point is beauty and relaxation.
Our unique combination of people, place, and experience — all focused on helping you find a little peace of mind — has grown into the dominant salon and spa brand in Nashville, one of America’s fastest-growing cities, and positioned A Moment’s Peace Salon & Day Spa for rapid growth throughout the US.
The Bold Step of Creating Franchising Opportunities
As we contemplated how best to bring A Moment’s Peace to more customers in more places, we went back to our roots. It was our passion and local knowledge that made it a success, but we learned many lessons along the way (some the very, very hard way). Our culture of training, measurement, and constant improvement of key performance indicators made us an outlier in the industry; and industry that has been historically very “mom and pop” outside of fine hotels and resorts. We knew we had a strong business model, and an experienced management team that can scale aggressively.
Our senior management team is a unique combination of experience within the salon and spa industries, bolstered by backgrounds in industrial technology on a global scale and marketing technologists working with everything from small businesses to Fortune 100 companies. It gives us a vision that goes way beyond the basics, and drives us to be the best.
We took the bold step of creating franchising opportunities to expand the A Moment’s Peace brand with local partners who share our passion, possess critical local knowledge, appreciate the brand story, and visualize success. We then began building world-class training, operational support, and marketing that scales easily — regardless of your background in the salon and spa industries.
A Distinctive Brand Consumers Immediately Understand
You were probably intrigued by the name, and that’s what got you this far exploring A Moment’s Peace Salon & Day Spa. Almost everyone is. And it’s the number-one reason to consider an A Moment’s Peace Salon & Day Spa franchise.
Consumers immediately understand the concept of “peace.” Even better, they each define peace individually. And since the brand is flexible enough to meet each customer where she is, it feels like a very custom experience. Time-starved, busy consumers desire peace, so the A Moment’s Peace brand is very aspirational.
Ten Distinct Service Categories All Under One Roof
“Category Killer” franchises come and go. And within the salon and day spa industries there are several “category killer” choices like Massage Envy, SuperCuts, Waxing the City, Merle Norman, and Aveda. These companies often suggest that category focus is a strength; yet, they are now working hard to bolt on new revenue streams that don’t come naturally to their existing footprints (which were designed to do one thing, and do it well).
Our larger store footprint and the flexible design of our spaces means your franchise readily adapts to changes in trends, services, or other disruptive factors. This allows you to evolve as new trends emerge in the salon and spa industries. A great example of this is that massage and skin care treatment rooms easily flex back and forth as demand shifts, whether by day, seasonally, or any other trends you recognize. That keeps rooms productive and generating profit all the time.
And since customers expect A Moment’s Peace Salon & Day Spa to be a leader in trends, the flexibility to easily introduce new products and services is key to our consistent revenue growth.
Offering customers the full breadth of personal care and beauty services allows you to see customers more frequently, increase the value of each visit, and grow the relationship with each customer over time.
Our core service categories include:
- Full-Service Hair Salon
- Full-Service Nail Spa (Manicure/Pedicure)
- Licensed Massage Therapy
- Professional Skin Care
- Sunless Tanning
- Gift Boutique
- Spa Packages
- Spa Parties (Batchelorette, Bridal, Girls Night Out, Baby Shower, Corporate Outings)
- Gift Card
- Corporate Gifts & Incentives
Superior Training & Operational Support
A Moment’s Peace Salon & Day Spa stands out within the industries because it’s a well-designed and managed business in a category that is traditionally very “mom and pop,” and often becomes a logical next step for experienced providers, rather than an entrepreneurial choice. Our superior business model outperforms “mom and pop,” and has a proven track record in a competitive marketplace.
Training has been a key tenant of our success from the very beginning. It’s a large part of why we deliver a consistent experience for customers. It’s also how we scale quickly; helping you as a franchisee get off to a good start immediately, and providing continuing education so your people are consistently the best in your area.
We overcame the worst aspect of “mom and pop” operations, which is often failure to know key performance indicators, track them, and communicate performance to the entire team regularly. You can’t succeed if you don’t know where you’re going and why. Our superior operational strategy sets a path, monitors performance, and alerts your team to performance variations so you can optimize customer experience and profit.
Future-Proof Marketing Strategy
Introducing a brand that is new to your community requires a unique set of talents. Our unique marketing strategy deploys efficiently and effectively, with the ability to adapt to the unique geography and demography of each community. It begins while you’re under construction, attracting the best providers in your area. By recruiting top providers in your area, you begin with an instant customer base.
As you approach grand opening, we establish superior “findability” by creating a digital footprint for your business that dominates search and directory results. On that platform, we use forward-thinking targeting technologies to identify your best potential customers and market to them via a combination of email, digital advertising, and limited (highly-targeted) direct mail.
And since the overwhelming source of growth for A Moment’s Peace Salon & Day Spa comes from referrals (happy customers tell people in their spheres of influence at work, school, church, etc.), we focus a lot of energy on reviews and reputation management so that potential customers who research us after a referral see great reinforcement that it’s a great choice.
One very unique method of new customer acquisition for A Moment’s Peace Salon & Day Spa is the gift card. Our gift card, more than any other, is a gift of choice — it has one of the highest redemption rates among gift cards — because people LOVE receiving it, USE IT quickly, and a majority of the time become regular customers. We’ve made it easy to buy, easy to give, and a delight to receive. Women can be hard to influence with traditional advertising, but men respond much more readily. Men love our gift card year-round for birthdays, anniversaries, new babies, etc. — and they come in droves for Christmas, Valentine’s Day, and Mother’s Day.
Learn More About Starting Your Own A Moment’s Peace Salon & Day Spa Franchise
If you’re looking for a business opportunity and this excites you, let’s talk.