3 Reasons a Full-Service Salon & Day Spa Provides a Superior Business Model Over Stand-Alone Day Spa Franchise Opportunities
If you’re considering stand-alone day spa franchise opportunities such as Woodhouse Day Spa, Hand & Stone Massage & Facial Spa, or Aveda you may not realize that an “Everyday Luxury” Day Spa & Salon called A Moment’s Peace has the potential to offer you a faster ROI and similar up-front investment.
Broader Service Lines & One-Stop Convenience
The first-glance simplicity of the stand-alone day spa franchise opportunities is both a blessing and a curse. You’ll be sold on the idea that laser-targeting your business on day spa only makes a lot of sense; the old “do one thing, do it very well” concept. But customers, particularly high-value 35-64 year old women at the peak of disposable income spending power, prefer the convenience of one-stop beauty and wellness care. Combining hair care, nails (manicure/pedicure), professional skin care, waxing, tanning and massage with one-stop convenience means your average customer goes from visiting every 3-4 weeks to every 1-2 weeks, and has a greater average lifetime value to the business. Overlay a unique retail experience to optimize impulse purchases and you’ve got a business model that continued growing even during the Great Recession.
It’s often well-known that women have great loyalty to an excellent hair stylist. But when her stylist, manicurist, aesthetician, and massage therapist are all in the same spot she’s not going anywhere.
A Moment’s Peace combines the salon and day spa, driving much higher foot traffic than the spa-only model. It also provides a more resort-style spa environment, but priced as an everyday luxury you can afford at home. Most stand-alone day spa franchise opportunities started out as massage-only or skin-care only, and have bolted on other spa services over time. Not good, because it’s obvious to the consumer. A Moment’s Peace provides a “designed from the start” full-service layout that makes no compromises. Customers know the difference.
An Aspirational Brand & “Me Time” Oasis for Time-Starved, Over-Communicated Consumers
Imagine an escape that’s part of your weekly or bi-weekly routine; the “me time” you reserve out of the busy schedule, where the kids, work, and all the other pressures of the day stop at the door. It’s a place where your phone stays in your purse; some customers even leave them out in the car! A place you’d choose to be if you could be anywhere on any given day; a place you anticipate returning as soon as you leave; a place where you make time to relax, unwind, and recharge. That’s A Moment’s Peace Salon & Day Spa.
Comparing the Full-Service Salon & Day Spa Business Model Versus Stand-Alone Day Spa Franchise Opportunities
As a franchise owner, you want a solid business model that provides the best ROI. The full-service Salon & Day Spa business model refined over the past 15 years by A Moment’s Peace offers greater diversity of services (hair care, nails, professional skin care, waxing, tanning and massage) all in one location — by design, rather than patching add-on services onto a stand-alone model that wasn’t built for it, with these advantages:
- a start-up cost the compares favorably to several stand-alone day spa franchise opportunities…
- faster recovery of your up-front investment…
- higher long-term ROI and business valuation…
These advantages are achieved by providing a broader range of services to each customer; subsequently more frequent visits and greater LTV per customer.