A Moment’s Peace Salon & Day Spa offers a full-service vs category killer franchise model with superior business performance and flexibility over time.
Full-Service Vs “Category Killer”
“Category Killer” franchises come and go. And within the salon and day spa industries there are several “category killer” choices like Massage Envy, SuperCuts, Waxing the City, Merle Norman, and Aveda. These companies often suggest that category focus is a strength; yet, they are now working hard to bolt on new revenue streams that don’t come naturally to their existing footprints (which were designed to do one thing, and do it well).